How digital media keeps me alive and kicking!

If the title of my post drove you to my blog, the credit goes to Digital Media, or for that matter to the keyword mania. My thoughts are same, and I am the same. What changed is my wording. Now, I am more cautious about how I should convey my messaging to the right audience. This alertness keeps me alive and kicking, in spite of all odds. 

Having said that, I am referring to my journey in the corporate world. It all started in the year 2004 when I jumped into the ocean of corporate communications. I was a journalist before.

I was ignorant and lived in oblivion for longer time in my first IT company. 

With a hope of adding more feathers to my cap, I left my self-made-comfortable-cocoon to embrace the newer paths. Sooner, I understood the world is different from what I have seen. They did the same work which I have been doing. However, I sensed a different aroma and style. The jargon was different, and so was their approach.  

My school of thought was different. I can say, people found it more obsolete when compared to the current trends.

I was sandwiched between my expertise and the expectations. Nevertheless, it took some time to get into their skin. I left no stone unturned to create my niche.  

While I continued to dig deeper into the intricacies of content marketing, I was fortunate to try my luck in technical writing too. However, I observed, technical writers are valued more based on their expertise in using multiple tools, rather than on their ability to convey a technical message. As usual, my thirst for learning new things helped me stay stable in this arena too. 

Writing for Digital Media

Social media is very tricky. It drifts you away from the routine habit of writing long sentences.

Fortunately, I could learn this art as my destiny dragged me towards digital media. 

To my surprise, I am thinking and writing like a social media wizard. Till two and a half years ago, social media was alien to my yesteryear's' think tank.

Social Media Analytics

Eleven months back, the destiny pushed me once again into unknown waters. This time with social media analytics and managing the channels. I was brutally subjected to hardcore stats and spreadsheet rumblings. I am glad! I survived.

However, my confusion and internal conflict in choosing my next path drive me crazy. My bad! Today, I am not worried about living in oblivion. What world demands may matter to some extent. But my passion and the desire for making it big in writing, aka content marketing, helps me stand tall against all storms. 

Now, I want to move on with the trend of the digital world. For that blogging is the best habit to cultivate.

Finally, I must say, the digital media keeps me alive and kicking! These are my random thoughts. Thanks for reading!