Adapt the change with
much sincerity
The 2014 elections have
created a significant ripple in the perception of citizens towards Indian polity and the country’s development. The young
and alike from villagers to cosmopolitans, irrespective of their vested
interests, actively participated in the voting and welcomed the big change.
It’s a drastic change perceived over the decades.
Change is inevitable, and it has sincerely metamorphosed
the nonchalant attitude of the Indians who for the first time took a wide
interest to change of authority at the centre.
Specifically, the ITians and urbanites showed
significant participation through social networking or at public debates. But
these were the same people who damn cared about political moorings and hardly
spoke about the change.
All thanks to the viral
social networking which constantly touched the hearts of millions of youth in
their very own language. The 2014 election campaign adapted this jargon and
most of the parties were more “active” in invoking their voice than being
“passive.” The campaigning saw the
perfect branding with compelling slogans and engaging comments.
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