If the title of my post drove
you to my blog, the credit goes to Digital Media, or for that matter to the
keyword mania. My thoughts are same, and I am the same. What changed is my
wording. Now, I am more cautious about how I should convey my messaging to the
right audience. This alertness keeps me alive and kicking, in spite of all
odds.
Having said that, I am
referring to my journey in the corporate world. It all started in the year 2004 when I jumped into the ocean of corporate
communications. I was a journalist before.
I was ignorant and lived
in oblivion for longer time in my first IT company.
With a hope of adding
more feathers to my cap, I left my self-made-comfortable-cocoon to embrace the
newer paths. Sooner, I understood the world is different from what I have seen.
They did the same work which I have been doing. However, I sensed a different
aroma and style. The jargon was different, and so was their approach.
My school of thought was different. I can say, people found it more obsolete when compared to the current trends.
I was sandwiched between my expertise and the
expectations. Nevertheless, it took some time to get into their skin. I left no
stone unturned to create my niche.
While I continued to dig
deeper into the intricacies of content
marketing, I was fortunate to try my luck in technical writing too. However, I
observed, technical writers are valued more based on their expertise in using
multiple tools, rather than on their ability to convey a technical message. As
usual, my thirst for learning new things helped me stay stable in this arena
too.
Writing for Digital Media
Social media is very
tricky. It drifts you away from the routine
habit of writing long sentences.
Fortunately,
I could learn this art as my
destiny dragged me towards digital media.
To my surprise, I am
thinking and writing like a social media wizard. Till two and a half years ago,
social media was alien to my
yesteryear's' think tank.
Social Media Analytics
Eleven months back, the
destiny pushed me once again into unknown waters. This time with social
media analytics and managing the channels. I was
brutally subjected to hardcore stats and spreadsheet rumblings. I am
glad! I survived.
However, my confusion
and internal conflict in choosing my next path drive me crazy. My bad! Today, I
am not worried about living in oblivion. What world demands may matter to some
extent. But my passion and the desire for making it big in writing, aka content
marketing, helps me stand tall against all storms.
Now, I want to move on
with the trend of the digital world. For
that blogging is the best habit to cultivate.
Finally, I must say, the
digital media keeps me alive and kicking! These are my random thoughts. Thanks for reading!
